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Casual Male selects data warehouse, analytics solution


Marlborough, Mass. Casual Male has selected a solution from Netezza, a provider of data warehouse and analytic solutions, to gain insight into its existing data.

“In order to provide stellar customer service, it’s critical we have insight into all our channels -- retail, catalogue and e-commerce -- and can adapt quickly to changing consumer needs,” said Dennis Hernreich, executive VP, COO and CFO of Casual Male Retail Group. “With Netezza, we can quickly analyze data and make fact-based decisions about merchandising, marketing, distribution and store operations -- enabling us to gain the most value from vast amounts of consumer information.”

The Netezza data warehouse solution is built to analyze detailed data significantly faster than existing data warehouse options, at a much lower total cost of ownership.

Casual Male has more than 500 stores in the United States, United Kingdom and Canada, as well as e-commerce and catalogue operations.

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