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Calvin Klein unveils new sportswear line


NEW YORK Calvin Klein today announced that it has entered into a strategic licensing agreement with G-III Apparel Group for a new line of women’s performance apparel.

The 'Calvin Klein Performance' line will feature items appropriate for a variety of women's sports an activities, including yoga, running, tennis, and biking. The offering is planned to include pants, capris, shorts, tank tops, t-shirts, hooded jackets, as well as tennis skirts and dresses, the companies reported. 

The line will be offered at suggested retail prices that match comparable athletic inspired brands and is expected to ship twelve months a year beginning with a 'soft' launch for the Spring 2008 season and a complete roll-out expected for the Fall 2008 season.

"As we continue to expand product categories to provide the Calvin Klein consumer with a wide range of lifestyle apparel options, the addition of womens performance apparel fills an important niche. We believe that the Calvin Klein aesthetic is uniquely suited for authentic performance product particularly with the new developments in technical materials now available in this category, said Tom Murry, president and coo of Calvin Klein, Inc. Our experience with G-III has been excellent. Each new category we have entered into with G-III has been well executed and we would anticipate the same level of excellence with the new Calvin Klein performance line."

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