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Calumet Photographic selects iCongo e-commerce platform


Montreal iCongo, a leading provider of e-commerce, multichannel and marketing systems, announced Wednesday that Calumet Photographic has selected the iCongo E-Commerce Platform as the backbone of its online global presence. Calumet will leverage the iCongo E-Commerce Platform and marketing suite to launch four country sites from a single platform with different business rules to support each country.

With more than 40,000 online products, a dedicated rebate center, in-depth education and product resource centers, availability of rental and other equipment through store integration, Calumet set out to find a robust solution that would best manage its highly interactive and customer-centric online channel.

“Some of the key drivers in the selection of iCongo’s E-Commerce Platform are the solution’s ease in creating complex layered promotions, advanced site search and integrated e-mail campaign management,” stated Tim Brennan, chief technology officer, Calumet Photographic, Chicago, which serves customers through retail stores, call centers and Web sites in the United Kingdom; United States; the Netherlands; Belgium; and Germany. “Communications with our customers is critical and we believe the iCongo E-Commerce Platform provides us with the infrastructure and tool set needed to continue growing locally and internationally.”

Calumet’s decision to re-platform will company to better service its customers with iCongo’s integrated marketing tools including call center and CRM, e-mail campaign management, polling, surveys and advanced personalization capabilities. The integrated e-mail and CRM ensures that customers and prospects can be more effectively identified and targeted with advanced segmentation and CRM data to realize which promotions will yield the greatest results for each audience, according to iCongo.

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