Cabela’s implements real-time analytics solutions

Irvine, Calif. The Retail Equation, a leading provider of retail-transaction optimization solutions, announced it has completed its implementation with Cabela’s, whereby it is providing real-time analytics solutions to predict and optimize in-store shopper behavior and generate incremental net-sales revenue for the outdoor gear and apparel company’s 29 stores.

Cabela’s anticipates new and sustained financial and business benefits related to the  deployment.

“The financial impact of The Retail Equation’s solutions had an immediate, positive effect and greatly exceeded our expectations,” said Michael Copeland, VP retail operations, Cabela’s, Sidney, Neb. “Not only does it create an improved overall customer experience, but we have seen a significant net-sales increase.”

The Retail Equation’s solutions focus on maximizing the revenue potential of every shopper who enters the store. Return optimization addresses previously overlooked customer interactions -- such as returns or exchanges -- and improves the value of a retailer’s return process; typically increasing store comps by as much as 2%. This revenue impact is accomplished by validating the integrity of each return.