Cabela’s honored for retail kiosk program

New York City Cabela’s Inc. has won the 2009 Self-Service Excellence Award for “Best Overall Software Solution” for its in-store interactive kiosk program, powered by Netkey software. The award was presented at the KioskCom Self Service Expo and The Digital Signage Show.

Cabela’s has moved aggressively to synchronize its retail channels and enhance the customer experience by extending online e-commerce capabilities into its stores using interactive kiosks. The kiosks also support several other customer-facing applications including product information, inventory availability, promotional registration and the ability to join Cabela’s CLUB, its popular loyalty program.

“Our customers have told us they want more convenience and more options in their shopping experience at Cabela’s, and that’s exactly what the kiosks give them,” said Kari Blankenship, Cabela’s retail programs manager. “We are now able to extend our entire product selection to customers at any location, regardless of store size.”

More than 250 kiosks have been installed in Cabela’s retail stores. Kiosk-application and remote-management software provided by Netkey, offer Cabela’s customers a rich interactive user experience and gives the company the ability to remotely monitor, track and update all kiosks in their stores nationwide from a single PC.