Cabela's adds Coors Brewing veteran to its board

Nebraska-based sportings goods retailer Cabela’s has appointed the former CEO of Coors to its board.

The company announced that Peter S. Swinburn has been named to its board of directors.

“I am delighted that Peter has joined our board,” said Tommy Millner, Cabela’s CEO. “During his tenure as CEO of Molson Coors, Peter helped Molson Coors become a stronger, more global, and more dynamic company. Peter retired from Molson Coors at the end of 2014 after 40 successful years in the business, and his experience will bring valuable perspective to our Board. We look forward to benefiting from his judgment and counsel.”

Swinburn served as CEO and president of Molson Coors Brewing Company, one of the world’s largest brewers, from July 2008 until his retirement in December 2014. He also served as a director of Molson Coors Brewing Company and MillerCoors LLC from July 2008 until his retirement. He served as president and CEO of Coors Brewing Company, a wholly-owned subsidiary of Molson Coors, from October 2007 to June 2008, and as president and CEO of Molson Coors Brewing Company, a wholly-owned subsidiary of Molson Coors, from 2005 to November 2007.

Swinburn has also served as a director of Express Inc., a specialty apparel retailer, since 2012.

“I am honored to join Cabela’s Board and work with this great team,” Swinburn said. “Cabela’s has been a leader in the outdoor merchandise market for decades, and its omni-channel business model and CLUB loyalty program are impressive. I look forward to sharing my experiences and contributing to the future direction and growth of this leading specialty retailer.”

Swinburn’s appointment expands the Board to 10 directors, seven of whom are independent directors.