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Busiest Web Sites on Black Friday

11/29/2005

New York City, Target Corp.’s Web site was the fourth busiest Internet shopping site on Friday, with more than 2.9 million visitors, according to Nielson/NetRatings. Best Buy Co.’s Web site ranked fifth, with 2.1 million visitors. The retailers trailed eBay (9.5 million visitors), Amazon.com (4.6 million) and Wal-Mart Stores (3.4 million). Overall, Nielsen/NetRatings reported that 17.2 million people shopped on line Friday, up 29% from a year ago.

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