Burger King Germany orders back end stability

Burger King Germany deals with orders more complex than customers requesting Whoppers “their way.”



Operating 700 franchised stores, the Munich-based Burger King subsidiary must process 1,800 daily orders from a diverse set of franchisees. Thus the retailer needed a stable, centralized back-end logistics platform.



The retailer uses German hosted logistics firm Meyer Quick Service Logistics (QSL) to manage back-end ordering by its stores. Already using an ERP system from German enterprise technology provider CSB-System AG, QSL retained netz98, a Magento development partner, to create a new ordering system.



netz98 developed a solution based on a proprietary database between the ERP system and the Magento Enterprise Edition e-commerce platform. The new system integrates with Burger King Germany’s tour planning system, which provides detailed information on logistics and time management for the entire delivery process.



Furthermore, netz98 developed the order platform as a multi-client enabled, multi-store platform which individual franchisees could customize for their own internal IT architectures. XML interfaces allow the system to interface with various franchisee networks and firewalls.



“The franchisees’ main interest is selling food,” said Oliver Jager, project manager for QSL. “There could be capabilities from Internet Explorer 6.0 to mobile phones. It’s very unusual.”



Intuitive user operation shortens the training times for new users and aids in preventing errors. In addition, netz98 included extensive back-end access to help desk applications. Finally, the system is flexible enough to be changed as ordering needs of Burger King and its franchisees change.



“It is adjustable for the future,” commented Jager.