Build-A-Bear Workshop in first-ever birthday ‘pay’ event
Build-A-Bear Workshop is taking birthday celebrations to a new level.
The specialty retailer will host its first-ever “Pay Your Age Day” event in all U.S., Canada and U.K. stores on Thursday, July 12. As part of the promotion, customers who visit a store in person on July 12 can pay their current age to make a stuffed animal of their choice. To participate, parents or guardians over age 18 must enroll in the retailer’s complimentary rewards program or provide a valid email address and name.
The one-day event is being held to celebrate the launch of the retailer’s new year-round "Count Your Candles" birthday experience, where customers 14 and under who visit Build-A-Bear store with a rewards member can pay their age for a special “birthday treat bear” during the month of their birthday. Birthday guests will also receive a party hat, special sticker and fun photo props if they want to capture the moment.
"We have overwhelming data that indicates Build-A-Bear is synonymous with childhood, and nearly one-third of our sales are associated with birthdays," said Sharon Price John, president and CEO, Build-A-Bear Workshop. "We 'heart' birthdays at Build-A-Bear, so we're hosting the Pay Your Age Day to launch our year-round 'Count Your Candles' offer for Guests celebrating a birthday with us in stores — an experience we designed especially to commemorate birthdays in a memorable way."
Build-A-Bear Workshop has over 400 stores worldwide, including corporately-managed stores in the United States, Canada, China, Denmark, Ireland, Puerto Rico, and the United Kingdom, and franchise stores in Africa, Asia, Australia, Europe, Mexico and the Middle East.
The specialty retailer will host its first-ever “Pay Your Age Day” event in all U.S., Canada and U.K. stores on Thursday, July 12. As part of the promotion, customers who visit a store in person on July 12 can pay their current age to make a stuffed animal of their choice. To participate, parents or guardians over age 18 must enroll in the retailer’s complimentary rewards program or provide a valid email address and name.
The one-day event is being held to celebrate the launch of the retailer’s new year-round "Count Your Candles" birthday experience, where customers 14 and under who visit Build-A-Bear store with a rewards member can pay their age for a special “birthday treat bear” during the month of their birthday. Birthday guests will also receive a party hat, special sticker and fun photo props if they want to capture the moment.
"We have overwhelming data that indicates Build-A-Bear is synonymous with childhood, and nearly one-third of our sales are associated with birthdays," said Sharon Price John, president and CEO, Build-A-Bear Workshop. "We 'heart' birthdays at Build-A-Bear, so we're hosting the Pay Your Age Day to launch our year-round 'Count Your Candles' offer for Guests celebrating a birthday with us in stores — an experience we designed especially to commemorate birthdays in a memorable way."
Build-A-Bear Workshop has over 400 stores worldwide, including corporately-managed stores in the United States, Canada, China, Denmark, Ireland, Puerto Rico, and the United Kingdom, and franchise stores in Africa, Asia, Australia, Europe, Mexico and the Middle East.