Boston Proper launches new e-commerce site

Boca Raton, Fla. Multichannel specialty retailer Boston Proper upgraded its online store, which now includes next-generation user interfaces and marketing tools.

After evaluating several e-commerce platform providers, Boston Proper chose to partner with Ann Arbor, Mich.-based Fry. Using Fry’s Open Commerce platform, Boston Proper now uses stronger content management, flexible promotional tools, targeted merchandising capability and advanced site-search functionality. The technology partner also provides the retailer with user experience, design and hosting services.

“The new platform will enable Boston Proper to maintain our inspirational look and enhance our brand and cross-channel experience for our shoppers,” said Margaret Moraskie, the retailer’s VP e-commerce.