Borders launches new version of Kobo e-reader

ANN ARBOR, Mich. Borders announced the addition of the new Kobo Wireless e-reader to its digital assortment that now includes an industry leading selection of seven e-reading devices.

Borders' said its new Kobo Wireless e-reader comes with a built-in wireless connection, upgraded hardware in three new colors and a new processor that drives faster page turns. According to the company, the lightweight e-reader is available in three sleek color combinations: onyx, porcelain with a metallic silver back and porcelain with a pearlized lilac back.

The new Kobo Wireless e-reader allows consumers to browse more than 1.5 million books in the Borders eBook store and update their digital library wirelessly, directly from the e-reader device, a smartphone or the Borders Desktop Application, the company reported. In addition, customers can add documents using an SD card, Adobe Digital Editions, or drag-and-drop.

Priced at $139.99, the device can be pre-ordered beginning today at www.borders.com/kobowifi and will be available for purchase in Borders stores by the end of October, the company reported.

"We are committed to offering our customers the best of the physical book and eReading worlds," said Mike Edwards, CEO of Borders, Inc. "For decades readers have known Borders as a trusted destination for exploring and discovering traditional paper books — and now as the only major book chain with a comprehensive selection of e-readers and digital content, we are meeting our customers' reading needs on all fronts. Nowhere else can you browse a selection of more than 82,000 paper books, walk over to Area-e, our new digital hub, where you test drive a variety of e-reading devices, and then search for your next favorite book in our e-bookstore.