Borders launches e-gift card program

ANN ARBOR, Mich. Borders has launched a new program that allows users to create customized e-gift cards online.

Available online at www.borders.com/giftcards in a variety of colors and creative designs, e-gift cards can be quickly created and delivered to recipients via e-mail within 24 hours. The cards are instantly redeemable online at Borders.com and in stores nationwide, and like traditional Borders gift cards, there are no fees associated with e-gift cards, and they never expire, the company reported.

Customers can also order and purchase e-gift cards at the Borders.com kiosk at their local Borders store.