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Borders to Launch New Site


Ann Arbor, Mich., Borders Group Inc. has announced the launch of its new beta-version Web site, the company said on Wednesday.

While the site is set to officially launch during the first quarter of fiscal year 2008, it is still in early stages of completion. The Web site reportedly will include videos, Borders Book Club resources, and sample pages from books.

In addition to a new independent Web site, Borders plans to make changes to its retail stores, adding interactive features via kiosks.

In May, Borders announced that it hired AT&T subsidiary Sterling Open Management to manage the new site. Previously, Borders and online retailer worked alongside each other for more than five years.

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