Borders debuts customizable e-cards

Ann Arbor, Mich. Borders is introducing customizable e-gift cards. Available online at borders.com/giftcards in a variety of colors and creative designs, e-gift cards can be created and delivered to recipients via e-mail within 24 hours.

The cards are instantly redeemable online at Borders.com and in stores nationwide, and like traditional Borders gift cards, there are no fees associated with e-gift cards, and they never expire.

For added convenience, customers shopping at their favorite Borders superstore can order and purchase e-gift cards at one of the self-serve Borders.com kiosks located in the store.