Borders creates new exec roles
ANN ARBOR, Mich. Two new vps have been appointed at Borders Group. Teresa Wright has been named vp of merchandising, for the company's Paperchase U.S. division, effective July 23. Myles Romero has been appointed vp of strategic marketing and entertainment alliances, effective July 31. Both are new positions within Borders Group.
In her new role, Wright is responsible for product procurement, inventory forecasting, assortment planning, merchandising strategies, visual presentation and marketing activities for gift and stationery items sold through Paperchase branded shops in existing U.S. Borders stores as well as products to be sold in freestanding U.S. Paperchase locations, which Borders plans to open on a limited basis later this year and in 2008. In her position, Wright collaborates with Paperchase Products Ltd., the London-based headquarters operation for Paperchase, which Borders Group acquired in 2004.
Wright comes to Borders Group from Macys, where she served as operating vp of planning for women's ready-to-wear since 2006. Prior to Macys, Wright held a variety of merchandising management positions at Wilsons Leather Inc. Her most recent post there was vp and general manager of merchandising and marketing, a position she held from 2004 through 2006. Earlier in her career, Wright held buying posts at Marshall Fields/Dayton Hudson.
Romero, as Borders Group's new vp of strategic marketing and entertainment alliances, is responsible for providing strategic leadership, planning direction, and program management for all third-party marketing partnerships that Borders engages in to add meaningful customer value, distinguish the brand and achieve incremental profits.
Prior to Borders, Romero served as director of Ford Global Branded Entertainment, for Ford Motor Co., a position he held since 2003. He was responsible for developing and running a new division within Ford to represent all of Ford Motor Company's brands -- including Aston Martin, Jaguar and Land Rover -- on a global basis to the entertainment and media industries. His work included managing Ford's sponsorship of "American Idol" and involvement with the James Bond film "Casino Royale." Previous to that position, Romero served in various posts within Ford from 1996 on, including manager, marketing leadership program; diversity manager, North America; vehicle personalization launch manager; and finance analyst for Ford World Wide Direct Markets.