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Borders Betting On Las Vegas


Ann Arbor, Mich. Borders Group Inc. will open its second new-concept store, at Town Square, Las Vegas, on Friday, April 4. The format debuted in February, in Ann Arbor, Mich.

"Overall, this new-concept store is a key part of our long-term strategic plan," George Jones, CEO of Borders Group, stated. "We set out to differentiate Borders and give customers a reason to choose us over other retailers, and we've achieved that goal spectacularly with this new concept store."

The centerpiece of the new format is the digital center, with multiple computer kiosks and stations dedicated to such services as music downloading and making custom CDs.

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