Borders announces EVP, CMO

ANN ARBOR, Mich. Borders has appointed Michael Edwards EVP, chief merchandising officer, effective Sept. 28. Edwards will report to Borders CEO Ron Marshall and be responsible for developing and executing merchandising and marketing strategies to drive sales and profit as Borders works to re-engage with customers as a bookseller for serious readers.

Edwards will lead teams responsible for buying and merchandising, inventory allocation and control, supply chain, customer relationship management - including the 34-million member Borders Rewards loyalty program - marketing and e-commerce.

With Edwards' appointment, Borders also announced the departure of Anne Kubek who joined Borders in 1990 and most recently served as EVP, merchandising and marketing.