Bonobos moves to the cloud for content management

Bonobos has decided to move from a consumer file sync and share solution to enterprise-wide content management in the cloud.



The menswear retailer is deploying Box’s content management platform enterprise-wide for managing and collaborating on content in the cloud.



Bonobos launched online in 2007, and now has more than 23 physical “Guideshop” locations nationwide. With Box, the retailer is able to power its asset heavy workflows and empower employees to collaborate securely from anywhere.



“Our business depends on finding the most efficient way to distribute digital assets to our employees, retail partners and customers,” said Dominique Essig, chief experience officer at Bonobos. “Box gives us a secure platform to manage large volumes of content, marketing materials, and training programs on any device, so that we can provide a truly unique shopping experience to our customers.”



Other retail organizations that rely on Box for content management include Gap, New Balance, Benefit Cosmetics, Neiman Marcus, American Apparel, Fossil, Barneys New York, and Sephora.