Bon-Ton ventures into e-commerce

YORK, Pa. The Bon-Ton Stores announced today that it has partnered with MarketLive, a leading global e-commerce service provider, to launch its new e-commerce business.

Available at www.bonton.com and through the Web sites of the company's six other nameplates: Bergner’s, Boston Store, Carson Pirie Scott, Elder-Beerman, Herberger’s and Younkers, the new online store was created to highlight the company's holiday offerings. 

The e-commerce service will feature easy-to-navigate drop-down menus, along with enhanced functionality and graphics, the company reported. Order fulfillment will be processed at the company’s Rockford, Ill. and Fairborn, Ohio distribution centers.

Bud Bergren, president and ceo, commented, “The timing of our new e-commerce Web site coincides with the beginning of the very important holiday selling-season. We are extremely pleased to be able to offer our customers another channel in which to purchase our quality, value-driven merchandise assortment and store gift cards. This multi-channel shopping experience is an important part of the retail business going forward and we believe our e-commerce platform will enable us to better serve our customers as they have the option to visit our stores or shop online. We are focused on communicating with our customers regardless of the location.”