Bon-Ton, Hughes share omnichannel insights

Retailers are enhancing shoppers’ digital in-store experience by adding lots of new applications which can overwhelm existing IT infrastructure. That’s why The Bon-Ton Stores built redundant capabilities with the help of Hughes to enable its e-commerce strategy.

Bon-Ton Stores division VP of Network Services Jeffrey Taylor will share insights into the department store retailer’s omnichannel experience during a webinar on March 20 at 2 p.m. Bon-Ton operates 270 stores in 25 states under banners such as Bon-Ton, Bergner’s, Boston Store, Carson’s, Elder-Beerman, Herberger’s and Younkers. The company recently added a secondary broadband network to support a customer wi-fi initiative.

Taylor, Forrester analyst Adam Silverman and a Hughes executive are scheduled to participate in the event which will explore how issues such as mobile POS, mobile marketing, assisted selling and store analytics are enabled by store networks. Other topics to be addressed include omnichannel l initiatives retailers are deploying, gaps between retailers’ strategic initiatives and what they can cost-effectively do with today’s network solutions and a look at new networking solutions retailers can leverage to address gaps.

To participate in the Webinar register here.