Boire to head Toys 'R' Us North America

Wayne, N.J. Toys “R” Us Inc. has selected a new president to oversee their North American market, the company said Monday.

Ron Boire, current president of Toys “R” Us Inc.’s U.S. division, will assume his newly acquired position immediately. With this announcement, Boire will be responsible for operations that occur in both the United States and Canada, and is said to manage the company’s stores and e-commerce business in each country.

"Ron is a tremendous business leader who has made significant improvements in all aspects of our U.S. toy business,” said Jerry Storch, the company’s chairman and ceo. “We look forward to his continued leadership in maximizing synergies and identifying best practices to leverage across our North American businesses."

Boire said he is looking forward to the collaborating with both countries, and says he will continue to advance the company’s specialist positions as the North American president of the chain.