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Boedecker to head Nike Global Design


BEAVERTON, Ore. Nike has announced that company executive Sandy Bodecker has been named to the newly created position of vp of Nike Global Design. In his new role, Bodecker will oversee all aspects of design for the Nike brand, from concept creation to retail presentation. He will report to Nike brand president Charlie Denson.

"Sandy is uniquely qualified to lead the design of Nike products and the premium presentation of the Nike brand to consumers," Denson said. "Sandy knows how to deliver an innovative, compelling Nike point of view that creates deep consumer connections and drives growth. In this new role, Sandy will help ensure we're bringing a consistent and relevant Nike experience to the marketplace across our core consumer categories and retail executions."

Bodecker has more than 25 years of Nike experience. He joined Nike in 1982 as a footwear wear-test coordinator. Over the next decade he held a variety of positions in footwear, including product development manager and director of product development. In 1993, he was named vp of advanced research and development for footwear. From 1994 to 2001, Bodecker led Nike's football (soccer) business, building Nike football from virtually nothing to one of the company's top categories and helping to establish global brand leadership in the sport. In 2001, he was named general manager of Nike Skateboard. In that role, he successfully drove product innovation and built strong relationships and brand credibility with skate retailers, athletes and consumers.

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