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The Body Shop deploys RedPrairie execution management solution


Atlanta -- Supply chain solution-provider RedPrairie Corp. said Tuesday that The Body Shop has gone live with RedPrairie Execution Management at more than 70 stores in Indonesia.

The cosmetics retailer plans to use the solution to streamline both head office and store processes, as well as promote improved efficiencies for in-store marketing activities including product introductions, planogramming, display setups, customer loyalty, and more.

“Execution Management’s Task Manager and Feedback Manager functionality was the most attractive to us right from the start,” said Venny Septianita, The Body Shop operations director.

The Body Shop will utilize Execution Management for improved visibility and control as the company embarks on strategic growth throughout Indonesia with plans to double the numbers of its Indonesian locations in the near future. The application is part of the RedPrairie Enterprise Workforce Management suite.

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