BN.com names digital newsstand, emerging content manager

NEW YORK Barnes & Noble announced that it has named Jonathan Shar as general manager of digital newsstand and emerging content for Barnes & Noble.com (www.bn.com).

Shar will be responsible for creating and leading the digital newsstand and emerging content business, a large strategic focus for the company. He will work with newspaper, magazine, periodical, blogs and other content publishers, to sell and market their digital editorial products to millions of Barnes & Noble customers.

Shar joins Barnes & Noble from Time Warner’s Time Inc. division where he was the SVP and general manager of CNNMoney.com. From 2003 to 2007, he was VP consumer marketing for the Sports Illustrated Group.

“Barnes & Noble is the largest retailer of specialty magazines and newspapers in the U.S.,” said William Lynch, president of Barnes & Noble.com. “It’s been a big and strategic business for us for years, and we have very strong relationships with hundreds of newsstand publishers who want to work with us to distribute their content digitally. As we continue focus on digital distribution of books, newspapers and magazines, Jonathan is the right person to drive the major growth opportunity we have in this area.”