B&N finds 'nook' in e-reader market

NEW YORK Barnes & Noble announced that its new e-reader, "nook," will begin shipping at the end of November with a price of $259.

According to the company, nook is the first Android-based e-reader and the first to offer a color touch screen for navigation along with a best-in-class E Ink display for an immersive, enjoyable e-reading experience. Users of nook can also access AT&T's 3G wireless mobile broadband network and Wi-Fi. The e-reader also enables users to share e-books with others.

"We asked our customers what they wanted in an e-book reader, and specifically designed nook to be the most full-featured, fun, stylish and easy-to-use e-book reader on the market,” said William J. Lynch, President of Barnes & Noble.com. "With our nationwide footprint, Barnes & Noble customers can see, touch and hold nook. Our 40,000 booksellers are ready to help customers discover how easy it is to download and read e-books on nook, and what a pleasure it is to have access to their favorite e-books, magazines and newspapers any time and anywhere."