Bluefly expands global reach

Online retailer Bluefly is looking to leverage Pitney Bowes’ technology and shipping services to help expand the online global reach of their brands to international buyers around the world.



The U.S. apparel and accessories e-tailer is using Pitney Bowes’s global ecommerce software and international shipping services to help simplify international transactions, improve the online shopping experience for consumers and facilitate international growth.



“The appetite for U.S. apparel and accessories brands, and the desire to shop online globally, is continuing to fuel interest from international buyers around the world,” said Craig Reed, VP, global e-commerce for Pitney Bowes. “We look forward to collaborating with Bluefly to help them simplify the complexities associated with international ecommerce and deliver purchases to the doorsteps of their customers worldwide.”



Founded in 1998, Bluefly is a leading online retailer of designer brands and fashion trends. It is headquartered in the heart of the Fashion District in New York City. In 2011, Bluefly expanded its portfolio, launching Belle & Clive, a members-only shopping destination that presents highly curated selections of important brands via limited time sale events.



Pitney Bowes provides global e-commerce services to more than 100 retailers and collaborates with some of the world’s largest e-commerce marketplaces and platform providers. Additional U.S. apparel, footwear and accessories retail clients include Billy Reid, Dooney & Bourke, Gant, Rebecca Minkoff, Rickshaw Bagworks, PlanetShoes and Steven Alan.