Blockbuster names digital entertainment SVP

DALLAS Blockbuster has hired former Philips executive Kevin Lewis as SVP of digital entertainment. In this newly created position, Lewis will be responsible for the development and execution of the company's initiatives to deliver Blockbuster-branded content to consumers via both established and emerging technologies such as direct-to-home connected devices, set-top boxes, portable video players, DVD vending machines and digital kiosks.

Before joining Blockbuster, Lewis served as chief of strategy and new business development for Philips Consumer Lifestyle, a $20 billion product division of Royal Philips Electronics, headquartered in Amsterdam. At Philips, Lewis led a global team that oversaw worldwide strategy development, product innovation, mergers and acquisitions, and technology development.