Blockbuster, Motorola team for mobile handset deal

Dallas Blockbuster announced Tuesday that it has made an agreement with Motorola to feature the Blockbuster OnDemand movie download service in select Motorola phones.

The deal gives Motorola access to the Blockbuster OnDemand service and furthers Blockbuster's digital strategy by providing its library of premium digital entertainment to mobile devices for the first time.

"Motorola is a recognized global communications leader and extending the Blockbuster brand and our OnDemand service into their portfolio of innovative new phones is a natural extension of our digital strategy," said Kevin Lewis, senior VP digital entertainment for Blockbuster.

The agreement will also further Blockbuster's multichannel vision of eventually enabling customers to use the company's OnDemand application with multiple consumer electronics and portable devices, such as PCs, portable media players, Blu-ray Disc players, personal video recorders, set-top boxes, mobile phones and Web-connected TVs, to search Blockbuster's entire catalog of entertainment content and download available titles for rent or purchase, schedule movies for mail delivery through Blockbuster Online, or reserve titles for in-store pick-up at participating stores or branded vending machines.