Blockbuster in handset maker talks

DALLAS Blockbuster has announced that it is in talks with all the major mobile phone makers about partnerships aimed at making it easier for consumers to watch movies on-the-go.

At the Reuters Media Summit, the company's ceo, Jim Keyes, has toyed with the idea after watching movies on his BlackBerry.

"We're talking with virtually all of the major manufacturers about the opportunity to provide greater mobility and convenience," Keyes said, when quizzed as to whether the company is talking to phone makers such as Nokia Oyj, Samsung Electronics and Motorola.

"The challenge is how do I make this convenient for everybody?" Keyes said.

Blockbuster is looking for new ways to expand its business as consumers have an increasing number of entertainment options besides renting movies from the store, the ceo added.