Blackhawk Network expands mobile wallet services

Pleasanton, Calif. - Blackhawk Network Inc., a prepaid and payments network, has expanded its digital services platform. The digital services platform is now enabled with exchange services, which allows users to instantly sell their retail, restaurant and a variety of other brands' gift cards.



These enhancements mark the first application of Blackhawk Network's exchange services directly in a mobile wallet platform, and are available for developers and Blackhawk partners. Blackhawk is showcasing these features in the free GoWallet mobile app on iOS, with support for Android expected to come soon.



The exchange services allow users to sell physical and digital gift cards right from their smart phone or tablet using the GoWallet mobile app. Users receive an offer quote for their gift card and, if accepted, they will receive the quoted amount loaded on a GiftCardMall.com e-gift, which they can use to buy their preferred gift card at GiftCardMall.com. More cash-out options will be coming soon.



Blackhawk Network's digital services platform is also announcing the ability to scan gift cards directly into the wallet platform, using the GoWallet mobile app. The scan and optical character recognition feature utilizes the user's smartphone camera instead of requiring the manual input of numbers, making uploading of gift cards fast and more convenient.