Black Friday shopping more popular than ever

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Black Friday shopping more popular than ever

By Marianne Wilson - 11/16/2017
Despite some earlier reports to the contrary, a new survey indicates that Black Friday remains a prime shopping day.

More than three-quarters (79 percent) of Americans say they plan to shop on Black Friday, according to a survey by Propeller Insights on behalf of Ebates. Additionally, 44% revealed that they plan to camp out to get the best deals on laptops (22%), TVs (21%) and housewares (20%).

Adults and teens agree that clothing is the number one item they plan to buy on Black Friday (39% for adults and 49% for teens). Fifty-one percent of adult women choose clothing as the number one item they’ll buy on Black Friday and 61% of teen girls also choosing it. Only 27% of adult men and 33% of teen boys chose clothing.

When it comes to where they plan to shop, 36% of Americans will shop both online and in-store. However, 25% of Americans will shop solely online (25 percent), and another 20% will only shop in-store.

Clothing is the number one choice for both online and in-store shopping.

 

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