Biszantz named ceo of La Perla, North America

NEW YORK La Perla has named Suzy Biszantz as the ceo of La Perla, North America. Biszantz joins La Perla after a seven year tenure as president and ceo of Greg Norman Collection, the premium brand leader in golf-inspired apparel, formerly owned by Reebok (Adidas).

"La Perla is a premier luxury brand and I'm thrilled to be joining the company. I look forward to working with the team here to strengthen the brand's presence in North America while continuing to elevate its luxury image and exclusive distribution," said Biszantz. "The entire collection has a tremendous presence across Europe. Our goal is to further expose this market to the company's innovative product assortment and rich Italian heritage," added Biszantz.