Big Lots targets families with baby brand

Big Lots is giving consumers a new budget-friendly option when it comes to baby supplies.

Big Lots has launched a new line called b*loved, which the company says gives customers premium brand baby products with everything moms and dads need to keep babies clean, comfortable and dry, at an affordable price.

Customers looking for a great value on products ranging from diapers and wipes to baby wash and shampoo can shop Big Lots first with b*loved.

"Big Lots takes pride in providing our customer a great selection of quality baby care products at a price she loves," said Richard Chene, Big Lots CMO. "At the core of our assortment are b*loved diapers which are made with pride in the USA and have unique characteristics such as accordion-stretch fasteners, contour shaping and a super absorbent core."

B*loved features products that are comparable to leading national brands. To meet the increasing demand for premium quality products at great prices, the line includes items like shampoo, detangler, baby oil, baby wipes and diapers, starting at $1.50.

The retailer says the b*loved line will expand Big Lots' offerings and provide shoppers with premium quality products and a wide variety of other baby necessities.

For additional information or to view the product line, visit www.biglots.com/bloved.

Big Lots has 1,461 Big Lots stores in 48 states .