Bi-Lo selects price modeling and optimization provider

Mauldin, S.C. Bi-Lo Supermarkets said Tuesday it has selected Florham Park, N.J.-based KSS Retail as the grocer’s new provider of price modeling, forecasting and price optimization.

PriceStrat is KSS Retail’s integrated software application that manages both regular and promotional pricing and enables retailers to model what-if pricing scenarios for both fresh and grocery products, facilitating pricing decisions that are more timely and effective in optimizing sales and value for customers.

“Bi-Lo is intently focused on serving our customers by delivering quality products and the value they expect,” said Mart Orr, director of pricing of Bi-Lo. “Our previous system could only manage regular price modeling, and limited our abilities with our pricing functions.”

With KSS Retail, Orr added, the grocer will have the ability to optimize both regular and promotional pricing together, providing a more complete understanding of how Bi-Lo customers shop a category.

Bi-Lo operates 207 stores across the Carolinas, Georgia and Tennessee.