Bfresh, Boston (and Fairfield, Connecticut)

The emphasis is on fresh foods and convenience at bfresh, a new, urban-scale supermarket concept from Ahold’s Fresh Formats division.



Designed by Scandinavian design agency Blink, bfresh is part neighborhood grocery store, part food hall and part restaurant. The stores, which average about 9,000 sq. ft., have a modern look and a streamlined, simple layout. Digital price tags enhance the contemporary feel.



Natural and organic options figure prominently in the fresh-focused grocery mix. Freshly prepared foods are offered in the “Little Kitchen,” based on a model from La Place, a European fresh-food restaurant chain. The in-store area offers a "fresh-on-the-spot" experience where employees prepare meals from start to finish in full view of customers.