Best Buy targets senior smartphone market with GreatCall

Best Buy is looking to expand its smartphone offerings for America's growing population of aging adults with a San Diego-based company called GreatCall.

Starting May 3 the retailer plans to offer the first simple smartphone with health & safety apps to target aging adults. The smartphone, a Samsung Touch phone with GreatCall’s interface, will be available in Best Buy in more than 950 stores nationwide targeting aging adults that lead an active and independent lifestyle. The phones allow this target market to keep active while being up-to-date with health and safety apps.

Features of the Touch include:

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  Call, text, email, download apps and browse the Internet with ease


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  Full-size on-screen keyboard


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  Large, legible letters simplify typing


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  Bright color screen 4" display makes it easy to view phone numbers, texts and photos Powerful speaker


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  Conversations are loud and clear


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  Easy to navigate Simple menu organized in a single list


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  Long-lasting battery Up to 11.5 days of standby time


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  Built-in camera


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  Take 5MP photos anywhere you go


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  Large storage capacity 8GB to store all your photos and music


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  5Star App One touch gets you access to help in any emergency