Best Buy survey: America can’t live without smartphones

Minneapolis Best Buy Mobile said Tuesday it commissioned a survey revealing that a large portion of adults in America plan to buy a smartphone in the next 12 months.

However, the survey also found that many barriers stand in consumers’ way, including confusion about the technology, the shopping experience and price.

The poll was conducted by GfK Roper, a division of GfK Custom Research North America. Key findings included: While just one in five of adults surveyed already owns a smartphone, a sizable segment of those in their 20’s and 30’s in particular consider it a purchase they plan to make in the year ahead.

Of adults who do not yet own a smartphone, nearly half (47%) claimed they are too confused by the vast assortment of models and features. Barriers to smartphone ownership include the difficulty with the shopping experience, confusion about models and expense. Thirty-nine percent do not own a smartphone because they hate shopping for electronics products.