Best Buy revamps Best Buy Mobile concept

MINNEAPOLIS Best Buy announced that it will open stand-alone Best Buy Mobile stores in malls across the United States. According to the company, the new, larger Best Buy Mobile stores will help customers navigate the wireless landscape by offering unprecedented choice of a full range of mobile devices including phones, laptops, and other handhelds as well as teaching customers how the devices work together.

With the stand-alone stores, Best Buy said it is hoping to target mall shoppers that don’t traditionally shop at Best Buy’s big-box stores: women and younger shoppers; so-called “tweens” and teenagers. Currently, this audience shops multiple retailers for many of their products. Through the new store format, Best Buy Mobile will simplify their shopping experience, bringing all of the products as well as the service plans and accessories needed for their mobile lifestyle under one roof.

“The new Best Buy Mobile stores are based on one simple idea: technology is better when it works together,” said Shawn Score, president of Best Buy Mobile. “Today, life happens on the go. On good days, technology helps. On bad days, the gadgets don’t work. This store is designed to help people get more from their mobile life.” 

At 3,000 square feet, the new Best Buy Mobile stores are double the size of the original stand-alone Best Buy Mobile stores, yet not as large as traditional Best Buy stores, which average about 40,000 square feet.