Best Buy launches DTV microsite, Facebook application

MINNEAPOLIS Best Buy announced two new online initiatives to help consumers prepare for the transition from analog to digital television in February 2009. The company has launched a microsite, www.askablueshirt.com, which gives consumers access to Best Buy home theater professionals and DTV-related educational information. In addition, the company also launched an interactive application on the social networking site Facebook, which boasts 90 million active users worldwide, to further promote DTV awareness.

"With the transition date approaching, we want to do whatever we can to help educate people about their options,” said Mike Mohan, senior vice president of consumer electronics for Best Buy. "The Facebook application and our microsite will reach out to new audiences with this message, encouraging young people to make sure they are ready for DTV, and to help family and friends who have not yet prepared."

Askablueshirt.com provides information on how to participate in the coupon program established by the National Telecommunications, as well as other information related to the DTV switch, through a blog and frequently asked questions section.  

The Facebook application features quizes on TV shows that incorporate DTV-related questions and a "forward to a friend" component.