Best Buy helps teens give back

MINNEAPOLIS Best Buy is giving teens a chance to to direct $1 million to nonprofits in 2009 through the @15 Change Exchange, which enables teens to earn points for participating at www.at15.org.

Best Buy also announced the launch of its latest quarterly @15 IMO (In My Opinion) survey, in partnership with Do Something, which this quarter asks teens for their opinions on philanthropy and volunteerism. The survey can be taken at www.at15.org or www.dosomething.org ,as well as MySpace and Facebook. Teens who take the survey by February 20, 2009 can earn 150 Change Exchange points.

Each quarter, teens’ points will be converted into real donation dollars up to $250,000, and participants will be invited to donate their dollars to one of four nonprofit partner organizations focused on social change. For the first quarter, the featured nonprofits will be Communities in Schools, Genesys Works, Mercy Corps and Project Girl. The power (and the money) is truly in teens’ hands.

“We believe teens have the power to drive change, and we’re committed to providing them with the tools to truly make a difference in their communities,” said Brian Dunn, president and COO of Best Buy Co. “The @15 Change Exchange and IMO survey are investments in this country’s next generation of leaders – investments that will pay dividends for all of us.”