Best Buy expanding Magnolia in-store concept

Minneapolis Best Buy on Thursday announced the expansion of Magnolia, the company’s premium home entertainment and electronics brand, in California. The company will open in-store Magnolia Design Centers this week in two Best Buy stores in San Francisco. And two Magnolia Design Centers, in Best Buy stores in Roseville and San Carlos, opened their doors for business in recent weeks as well.

The new Magnolia Design Center showrooms located within Best Buy locations include a fully functioning theater, great room and an outdoor living space. Within the space are lifestyle vignettes that focus on rooms throughout the home. For example, the bedroom houses a dresser with an HDTV that rises in and out of it with the push of a button. The bathroom features a flat-screen HDTV built inside a mirror that is invisible until the TV is turned on.