Belk selects automated in-store signage solution

Charlotte, N.C. Belk has implemented the Retail Enterprise Suite solution from global information technology services company Episys to manage all its in-store signage requirements. As a result, the department store chain has already seen a reduction of approximately 30% to 40% in signage printed unnecessarily.

Belk replaced a largely manual and time-consuming series of processes in favor of an integrated, automated solution from Episys. Previously, Belk used hand-written requests for signage, and sent them to an external company that created a PDF, which was then manually printed and these were sent to stores based on a spreadsheet. The method was very time intensive, the company said.

“A lot of the initial features that were appealing to us related to the solution’s ability to offer integration with other systems, including pricing and inventory, and the possibility of printing in-store,” said Janetha Jones, business systems analyst for the signage application at Belk.