Belk revamps Web site

CHARLOTTE, N.C. Belk has launched a new Web site that features a wide assortment of fashion apparel, accessories and shoes plus a large selection of cosmetics, home and gift merchandise. Many top name fashion brands are offered along with many of Belk's exclusive private brands. The Belk.com site debuted earlier this month with more than 50,000 items available for purchase, and will offer more than 100,000 items by year-end.

Belk established a new eCommerce division at its corporate office in Charlotte to plan and develop the new Web site and has opened a 147,000-square-foot eCommerce fulfillment center in Pineville, N.C. to process handling and shipping of online orders. A customer care call center located in Melbourne, Fla. will handle Belk.com's customer service calls and orders placed via the Web site's toll-free customer service number. The division is headed by Steve Duchelle, senior vp of eCommerce, who held key eCommerce positions with The Bombay Company, RadioShack and Circuit City before joining Belk in fall 2007.