Belk partners with TradeStone to boost private-label performance

Charlotte, N.C. Belk has signed an agreement with private-label and global-sourcing solution-provider TradeStone Software to use its merchandise Lifecycle Management suite of software solutions to enhance the performance of Belk’s growing private-label program.

The implementation is intended to reduce Belk’s private-label design, production and delivery cycle time, improving the department store retailer’s ability to deliver fashion-forward merchandise to stores in a timely and efficient manner. Sales of Belk's private-brand merchandise have increased to more than 25% of the company's total sales.

In addition to replacing the manual process of communicating through e-mails and spreadsheets, the TradeStone system will provide Belk with a central repository for capturing and storing all necessary information to support the design-to-delivery merchandise life cycle.