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Bebe 9 pursues omnichannel with Raymark


Bordeaux, France - Bébé 9, a subsidiary of the France Maternité group, has selected Raymark's end-to-end suite of retail enterprise solutions for deployment in its 140 stores. Specifically, Bébé 9 is rolling out Raymark as its partner for an omnichannel technology overhaul aimed at centralizing operations, improving efficiency and cultivating customer relationships across e-commerce, social media and other channels.

Raymark modules will be deployed at head office as well as in stores on mobile devices, and include POS, clienteling, reporting, replenishment and data integration management. Raymark and Bébé 9 will also be collaborating on the development of a new omnichannel gift registry module.

"One of the primary goals of this technology overhaul for the France Maternité group is to obtain a holistic view of Bébé 9 customers throughout the entire network of stores and across all channels,” said France Maternité group CEO Manuel Lefèvre. “The board of directors and project teams are excited and pleased to move forward with Raymark and with the implementation of modern, connected and mobile store solutions.”

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