Beauty retailer expands management team

Birchbox has added two new executives to enhance the customer experience, hiring VPs in product management and creative.



Terre Layton was named global VP of product management and user experience, responsible for global product management, the product strategy and roadmap, and the user experience. She most recently worked at Sephora, where she served as head of front-end product management and led strategic digital innovation projects. She has also consulted for several beauty retailers and e-commerce companies.



In addition, Fran Gaitanarous was named as VP of creative, overseeing all visual design elements — from pattern creation, monthly box designs and in-store signage to on-site design and photography — to create a cohesive, evolved look and feel for the brand.



Most recently, Gaitanarous was design director for online home furnishings retailer One Kings Lane.