Bauer Hockey selects Epicor for in-store personalization

Exter, N.H. – Ice hockey equipment manufacturer Bauer Hockey has selected Epicor Retail solutions to power its first-ever retail stores. The stores , the first of which is set to open in the Boston suburb of Burlington, Massachusetts, in summer 2015 , will showcase the full Bauer product line, offer in-depth product education and will feature an ice rink where customers can test Bauer skates and gear.



Bauer Hockey will leverage the Epicor Retail Store (POS), Mobile Store, Merchandising, CRM and Sales Audit to deliver a personalized and interactive shopping experience to its clients, leveraging the Epicor Retail Software as a Service (SaaS) engagement model.



“We selected Epicor Retail as our retail technology solution partner following an extensive vendor evaluation process,” said Paul Dachsteiner, VP of IT and Global Initiatives, Bauer Hockey. “We anticipate that Epicor’s extensive retail expertise and offerings will enable us to achieve significant speed-to-value and ease of deployment, which will allow us to focus less on technology administration and more on customer inspiration. Leveraging the Epicor Retail SaaS solution leaves us free to focus on having the right products, people and strategies in place to achieve our goals and objectives and offer an exciting new Bauer Hockey brand experience.”