Batra to head Victoria's Secret Beauty

COLUMBUS, Ohio Shashi Batra, president of N.V. Perricone, will join Limited Brands as president of Victoria's Secret Beauty on Jan. 22, Limited Brands announced Wednesday.

As president of N.V. Perricone, Batra was responsible for the company's U.S. and global operations and led its dramatic growth across all channels during his tenure there. Before his role leading Perricone, Batra was one of the original founding members of Sephora USA. His previous leadership and merchandising work in beauty included growing the cosmetics businesses at major brands including Estee Lauder, Saks Fifth Avenue, Macy's and Christian Dior.

"Victoria's Secret Beauty has shown incredible promise both domestically and abroad. We are elated to have Shashi lead our team with his vast experience as a merchant in the beauty industry which is complemented by his international business acumen," said Leslie Wexner, chairman of the board and ceo of Limited Brands.