Bass Pro Shops raises the walls at ONE DAYTONA

In its race to open by early 2017, Bass Pro Shops has launched vertical construction on its 67,000-sq.-ft. outpost at ONE DAYTONA, the retail, dining and entertainment extravaganza underway across from the Daytona International Speedway.



Bass Pro Shops’ general contractor EMJ Construction utilized a 200-ton track crane to raise 30 panels that represent the walls of the structure.



Like all Bass Pro Shops locations, the ONE DAYTONA Outpost will be heavily themed and customized to reflect the character of the region. The centerpiece will be a 12,000-gallon freshwater aquarium in a Florida sinkhole setting. Hand-painted murals will wrap the interior and depict familiar scenes of the region including a tribute to the area as the birthplace of NASCAR and the Great American Race — the DAYTONA 500. A photo mural will also pay homage to the World’s Most Famous Beach depicting a scene of Daytona Beach in the 1950’s. Using area artifacts, antiques, period pictures, state record wildlife mounts and memorabilia, the store is envisioned as a living museum of northeast Florida’s fishing, boating, hunting, camping and other outdoor traditions.



A boat preview center will be onsite featuring Tracker fishing boats, Nitro high performance fishing boats, Sun Tracker and Regency pontoon boats, Tahoe pleasure boats, and Mako inshore saltwater boats.



“Building a new destination retail attraction at ONE DAYTONA and directly adjacent to the Daytona International Speedway enables us to bring the Bass Pro Shops experience and expert service to the region’s 600,000 residents and more than 9 million annual visitors,” said Katie Mitchell, communications manager, Bass Pro Shops Group.



The projected $120-$150 million ONE DAYTONA will also include a 12-screen Cobb Theatres, a 144-room Marriott Autograph Collection hotel branded as The DAYTONA, a Fairfield Inn & Suites by Marriott and a 276-unit luxury apartment community. Tenants recently announced include P.F. Chang’s, Kilwins Confections, Guitar Center, Tervis, IT’SUGAR, Jeremiah’s Italian Ice, Venetian Nail Spa and Hy’s Toggery.



Located at the intersection of I-95 and I-4 across from the Daytona International Speedway, ONE DAYTONA is planned to open in 2017 and will feature a 300,000-sq.-ft. retail, dining and entertainment district.