Barnes & Noble.com launches 'My B&N'

NEW YORK Barnes & Noble has launched a new service on Barnes & Noble.com called "My B&N" that allows users to create free personal profiles around their life in books, music and movies. Customized profile pages include a pen name and avatar; a virtual Library; new and improved list-making tools; expanded customer review and ratings features; and updates on local store events.

“Through My B&N, book lovers everywhere can create their literary identity, connect and share insights with other readers, discover and rate new products, and keep up to date on events in their local Barnes & Noble store,” said Tom Burke, evp of e-commerce for Barnes & Noble.com. “My B&N provides a virtual space where customers can linger and explore their varied interests, as they would at our stores.” 

Through My B&N, users can now create and manage personalized lists that can be emailed to friends and family, shared on social networking Web sites like Facebook and Digg, or locked behind their password. Users can use the new listing features to identify their favorite titles, genres and contributors.